Want to be an Independent Producer?

People frequently ask me "how can I do what you do?" Here is a list of qualifications to be an independent producer -- by Catherine Vibert, an independent producer in the United States, from the Association of Independents in Radio listserve.

I would only add one more: for those who don't have the luxury of someone in the household with a good income -- keep the expenses low. (Easier to remember if you remind yourself frequently that this isn't just your job .. it's your life ...)

Skill Set for a Media Indie:
by Catherine Vibert, independent producer

The required skillset for independent contributors to the current media marketplace is manifold. For radio submissions alone, an indie must be skilled as:

An audio technician.
A computer junkie.
A great interviewer.
A bitchin writer.
A persistant journalist.
A brutal editor.
An awesome storyteller.
A narrator with "the voice".
A sociologist or anthropologist and/or extremely well read.
Sensitive and compassionate about inequities.
A musician (Actually, not necessary but it seems so many are, indeed one wonders how many came to public radio due to their involvement in music.)
A thorough researcher.
A good marketer.
Excellent at sales and followup.
Able to create extra time out of nowhere to listen regularly to every episode of all the programs on all public and foreign outlet radio so they are thoroughly prepared to pitch to that show�s exact style and flare.
Able to drink 10 cups of coffee in a single shot, 10 times a day.
Fearless
Rich, or married to someone who can support them.

Keeping current with contemporary media options, (and one must or they may be left behind, because as one knows, this is The Way of Progress) add photography, videography, web design, blogging, web presence management, video editing, creative slideshow creation, hours spent on researching solicitation opportunities online, oh, and the ability to pull money out of nowhere to pay for the endless supply of equipment and updates needed. If one can master all of the above, one finds they have themselves a skill set to reckon with!

And truly, once one has mastered a skill set such as that, should one really have to ask for fair remuneration for their efforts? Yes, methinks, to ask, perchance, to eat