The Future is Radio 2.0

I have been looking for a way to describe the convergence which is happening between radio and the internet. There is a big shift underway which is somewhat about radio, somewhat about the internet ... the bottom line being that something is changing and I couldn't define what it is.

Today I got a post from an international development radio colleague of mine called Local Radio 2.0. And finally I got the description/term I was looking for.

It comes from the term Web 2.0, which is the phrase referring to the new interactive capabilities of the internet as demonstrated by sites like Facebook, myspace and other social networking sites. It refers to a more general phenomena -- as Internet guru Wayne MacPhail so aptly puts it "the internet is now a conversation". And the internet allows all of us to contribute to the dialogue about the ongoing progress of the world ... we are not just passive consumers of information. We are producers.

The internet is also turning radio into a conversation. The biggest thing is that we can all create our own radio stations, and our own audio content. We can do podcasts, we can have shoutcasts, we can post sounds and images of ourselves. The internet is our transmitter.

How this will affect the transmitters we have come to know ... and the radio stations that use them ... remains to be seen. If you turn on the radio right now, you won't hear that it's significantly different than it was fifteen years ago. That is going to change, though. I don't have my crystal ball (or my crystal transmitter) handy so I am not yet hearing what that's going to mean. But it will mean something, and that something will be huge. The change may be quick, it may take place over a long time.

All I know is that we in traditional radio have to start thinking laterally and start to think of radio as the conversation that the internet is becoming.

If you want more food for thought about this, there is a conference in Kuala Lumpur in December addressing some of these issues. You can find the information on the site of the World Electronic Media Forum.

Needless to say I would LOVE to go. But I can't go anywhere for a bit .. meanwhile, I just got an invitation to speak in Norway in March ... Malaysia will have to wait for now.